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Keep things fresh

Consider mixing up the format of your episodes to keep your audience engaged.

The Basics

Don't be afraid to change your format.

Most podcast have an established format of some sort. Having a format is a good foundation but don't feel you have to rigidly stick to that format all of the time.

Shorter episodes are very impactful.

If you normally do longer shows, consider throwing in some shorter "mini" shows. These create great engagement in accessible chunks. 

Use your back catalogue.

Podcast are evergreen content so make sure to utilise them properly.

Format Inspiration

Mini Series​

Consider creating a mini series around a key concept. If you normally release a half an hour episode on a topic, perhaps try running three shorter ten minute shows in succession to create some more bitesize content and spread out your episodes.

Topical Update​

If your industry witnesses some important news then have the confidence to address your audience on it. For example, let's say you run a podcast interviewing film directors and a new blockbuster is announced. Why not record a quick monologue with a timely update for listeners.​

Best of​

When you have a fairly extensive selection of episodes already available then why not consider releasing a "best of" episode where you outline some of the highlights of the last series.

Top 10​

A common technique in blogs and articles which also works very well in audio form. Create a top 10 list around your podcast subject matter. For example a fitness podcast might release a "Top 10 Workout Myths" episode.

Guest Reflections​

Consider alternating your interview episodes with shorter solo shows where you reflect on the points made in the interview.

Back Catalogue​

In a pinch, consider re-releasing a previous episode with a fresh intro. This works particularly well if you have a long running podcast where your audience may not have heard the early episodes.

Download Rankings​

Sometimes at the end of the year, or perhaps towards the end of a series, it can be nice to do a compilation of the most downloaded episodes. For example "The top 5 downloaded episodes of 2021". You can then have a snippet from each episode and a reflection from you, the host.

Have fun!

Remember that podcasts are a creative medium so feel free to express yourself. Hopefully these suggestions are a good starting point, but don't feel confined by them.


Do your own thing.

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