Podcast Artwork​

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The Basics​

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Give your artwork as much thought as your title.

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Due to the way podcasts are searched and discovered, the artwork for your show is often more impactful than the title of the podcast itself.

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A pro makes a big difference.​

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Unless you have a graphic design background it's likely that an expert graphic designer can add huge value here at a very affordable price.​

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Episode specific artwork should be a stretch goal.​

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To start with, focus on generic episode artwork and don't worry about having new artwork for each episode until you have the resources to dedicate to it.

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How Can I Improve?

 

 

Step 1​

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Assess where your artwork is at currently. Does it catch your eye? Does it match your current branding? Is it an elegant design reflective of who you are?

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Step 2​

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Consult an expert. I have teamed up with graphic designer, Dan, who offers a package specifically for Be Heard podcasters. See here for more info.

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Step 3​

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When looking for new ideas or choosing between designs, do a bit of market research and ask some people for feedback. Try to ask your target audience where possible. ​

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Don't Forget...​

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• Simpler the better - don't try and cram lots of information in an image;

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• Expert graphic designers add a lot of value;

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• Podcast artwork is one of the most important factors in getting clicks from new listeners.