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Focus your goals

Use well placed calls to action to achieve your podcast objectives.

One of the most common questions podcasters ask is... how exactly do I get a sponsor for my show? It's understandable. You have an audience and you are looking to utilise your reach to generate some income.

Whilst there are options for finding external sponsors, typically they require extremely high download levels for it to be worth your while. The better option is likely right there under your nose..

How do I get a sponsor?

Sponsor Yourself!

Rather than giving away all of your reach and influence to another business, the vast majority of podcasters would be better off promoting their own products or services.

What does it mean to sponsor myself?

Sponsoring yourself simply means placing adverts in your podcast that promote you rather than an external business.

Of course this only works if you have a product or service that you are able to promote. For podcast hobbyists this may not be a viable option. But for those with their own business it can be very lucrative to sponsor yourself.

Podcasts as a medium excel at establishing yourself as an authority in your field. Let's use that authority to effectively direct your audience to your business.

Let's get started...

Step 1: Establish your objective.

What do you want listeners to do after hearing your advert?

Step 2: Record your advert.

Keep your objectives at the forefront of your advert, and try to minimise unnecessary details. A short, sharp, punchy advert will be most effective - 30 seconds up to a max of 2 minutes.

Step 3: Send the advert to me.

Send the recording to me and I will edit it and implement it in all episodes moving forward. It's as simple as that.  By default I will insert the advert in the middle of the podcast, using your standard music. If you prefer otherwise, let me know.

That's it!

In a few short steps you have focussed your podcast goals and started directing your audience towards them with a snappy call to action.

If you have any questions on the process, as always don't hesitate to contact me.

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